Production Music Market Share Report
Which music libraries do brands actually use on social?
We measured how often brands’ commercial posts on TikTok, Instagram, Facebook, and X use music from 22 production, stock and royalty-free libraries. Here’s how the market splits, and how it has moved since 2017.
Market report · October 2026
500M+
commercial posts indexed
72,000+
brands tracked
22
libraries measured
The ranking
Share of brands, all years combined
Get the full report to see how all 22 production, stock and royalty-free libraries rank across TikTok, Instagram, Facebook, and X.
Library A · 82%
Library B · 61%
Library C · 47%
Library D · 29%
Library names, market shares, and year-by-year trends are available in the full report.
