
Third Chair identifies when ads use your intellectual property and helps you turn it into revenue.
Third Chair makes it easy to monitor, negotiate, and get paid when your IP is used in ads.

Monitor
Identify when your IP is used for advertising, at scale.

Prioritize
Sort by revenue potential to find the most actionable opportunities.

Collect
Automate outreach to collect revenue, or let our team handle it for you.
Join leading businesses using Third Chair to get paid when ads use their IP.
Join leading businesses using
Third Chair to get paid for brand uses.

"Third Chair has helped 4x my revenue within 6 months! I will forever be grateful for this life-changing opportunity!"
Fat Coda Studios
How Fat Coda Studios Unlocked $60,000 from 250+ Brand Uses




"Third Chair is helping us monetize opportunities we didn't know even existed."
The Administration MP
How The Administration MP Identified 1000+ Unauthorized Commercial Uses

"Third Chair has helped 4x my revenue within 6 months! I will forever be grateful for this life-changing opportunity!"
Fat Coda Studios
How Fat Coda Studios Unlocked $60,000 from 250+ Brand Uses


"Third Chair is helping us monetize opportunities we didn't know even existed."
The Administration MP
How The Administration MP Identified 1000+ Unauthorized Commercial Uses
What people say about Third Chair
"Third Chair has helped 4x my revenue within months! I will forever be grateful for this life-changing opportunity!"
Joe Rayhbuck, Fat Coda Studios
"Before Watchdog, I felt powerless to collect the money I was owed from big corporations!"
Amber Lowe, UGC Creator
"Third Chair is helping us monetize opportunities we didn't know even existed."
Joshua Leopold, CEO at The Administration MP
“This is the best product I’ve seen in this category.”
Business & Legal Affairs, Top 3 Music Company
"Third Chair has helped 4x my revenue within months! I will forever be grateful for this life-changing opportunity!"
Joe Rayhbuck, Fat Coda Studios
"Before Watchdog, I felt powerless to collect the money I was owed from big corporations!"
Amber Lowe, UGC Creator
"Third Chair is helping us monetize opportunities we didn't know even existed."
Joshua Leopold, CEO at The Administration MP
“This is the best product I’ve seen in this category.”
Business & Legal Affairs, Top 3 Music Company
"Third Chair has helped 4x my revenue within months! I will forever be grateful for this life-changing opportunity!"
Joe Rayhbuck, Fat Coda Studios
"Before Watchdog, I felt powerless to collect the money I was owed from big corporations!"
Amber Lowe, UGC Creator
"Third Chair is helping us monetize opportunities we didn't know even existed."
Joshua Leopold, CEO at The Administration MP
“This is the best product I’ve seen in this category.”
Business & Legal Affairs, Top 3 Music Company
Choose your plan.
Select the plan that best fits your needs to start monetizing
Individual
Individual
Best for rightsholders and managers that control their own IP.
Done-For-You Revenue Recovery
Artist-Friendly Business Model
Set It And Forget It
Software
Software
Best for businesses with in-house legal and licensing teams.
Monitor for intellectual property
Prioritize use by revenue potential
Automate evidence collection
Automate outreach messages
Collect licensing payments
Managed
Managed
Best for businesses who require additional legal and licensing services.
Done-For-You Revenue Recovery
Outcome-Based Business Model
Priority Legal Services
Priority Support
Frequently Asked Questions
What data do I need to provide to get started?
You can import by Spotify link, Spotify playlists, or social platform links where your content lives. If you represent sound recordings or music compositions, we can import from industry-standard identifiers like ISRC, ISWC, IPI and formats like CWR, DDEX, or CSV.
What data do I need to provide to get started?
You can import by Spotify link, Spotify playlists, or social platform links where your content lives. If you represent sound recordings or music compositions, we can import from industry-standard identifiers like ISRC, ISWC, IPI and formats like CWR, DDEX, or CSV.
What data do I need to provide to get started?
You can import by Spotify link, Spotify playlists, or social platform links where your content lives. If you represent sound recordings or music compositions, we can import from industry-standard identifiers like ISRC, ISWC, IPI and formats like CWR, DDEX, or CSV.
What is your business model?
Third Chair offers two options: a self-serve software platform that lets you manage revenue recovery in-house, and a fully managed service where our team handles everything for you. Pricing is custom dependent on your team’s requirements and goals -- please book a demo for a quote.
What is your business model?
Third Chair offers two options: a self-serve software platform that lets you manage revenue recovery in-house, and a fully managed service where our team handles everything for you. Pricing is custom dependent on your team’s requirements and goals -- please book a demo for a quote.
What is your business model?
Third Chair offers two options: a self-serve software platform that lets you manage revenue recovery in-house, and a fully managed service where our team handles everything for you. Pricing is custom dependent on your team’s requirements and goals -- please book a demo for a quote.
How do you know what is licensed and what isn’t licensed?
Third Chair can ingest a database of licensing historical data, and use that to predict whether the IP uses found have already been licensed. Third Chair can also cross-check against certain blanket libraries (TikTok CML or Meta Sound Library) when data is available.
How do you know what is licensed and what isn’t licensed?
Third Chair can ingest a database of licensing historical data, and use that to predict whether the IP uses found have already been licensed. Third Chair can also cross-check against certain blanket libraries (TikTok CML or Meta Sound Library) when data is available.
How do you know what is licensed and what isn’t licensed?
Third Chair can ingest a database of licensing historical data, and use that to predict whether the IP uses found have already been licensed. Third Chair can also cross-check against certain blanket libraries (TikTok CML or Meta Sound Library) when data is available.
How do you know the difference between UGC and advertisements?
Third Chair uses contextual cues like account metadata, caption/description, ad disclosures, and visual analysis to identify content that is commercial in nature and filter out UGC content that isn’t.
How do you know the difference between UGC and advertisements?
Third Chair uses contextual cues like account metadata, caption/description, ad disclosures, and visual analysis to identify content that is commercial in nature and filter out UGC content that isn’t.
How do you know the difference between UGC and advertisements?
Third Chair uses contextual cues like account metadata, caption/description, ad disclosures, and visual analysis to identify content that is commercial in nature and filter out UGC content that isn’t.
What platforms do you monitor?
Third Chair monitors social media platforms like TikTok (paid and organic), Instagram (paid and organic), Facebook, and Twitter. We’re always evaluating new platforms to add, so feel free to book a demo and let us know where your needs are.
What platforms do you monitor?
Third Chair monitors social media platforms like TikTok (paid and organic), Instagram (paid and organic), Facebook, and Twitter. We’re always evaluating new platforms to add, so feel free to book a demo and let us know where your needs are.
What platforms do you monitor?
Third Chair monitors social media platforms like TikTok (paid and organic), Instagram (paid and organic), Facebook, and Twitter. We’re always evaluating new platforms to add, so feel free to book a demo and let us know where your needs are.
How does Third Chair detect IP uses?
Third Chair detects IP uses through AI-based browser agents that research the web, attribute audio and visual media, and correlate what they find with a library of copyrighted content.
How does Third Chair detect IP uses?
Third Chair detects IP uses through AI-based browser agents that research the web, attribute audio and visual media, and correlate what they find with a library of copyrighted content.
How does Third Chair detect IP uses?
Third Chair detects IP uses through AI-based browser agents that research the web, attribute audio and visual media, and correlate what they find with a library of copyrighted content.
© 2025 Watchdog, AI Inc. All Rights Reserved.
© 2025 Watchdog, AI Inc. All Rights Reserved.
© 2025 Watchdog, AI Inc. All Rights Reserved.