Key Metrics
1200
licensing opportunities identified
80%
advertiser response rate
Executive Summary
Duetti is a music financing and catalog services platform that had a major challenge tracking historical uses of their catalog assets across years of digital content and finding contact information for licensees. Without the right tools, this proved difficult. That's when Duetti partnered with Third Chair to design a repeatable system for monitoring their catalog, identifying licensing opportunities, and engaging with licensees to bring them into Duetti's ecosystem. Through this partnership, Duetti identified 1,200 licensing opportunities and achieved productive discussions with licensees.
Introduction
Duetti is a music financing and catalog services platform founded in 2022 by Lior Tibon, former COO of TIDAL, and Christopher Nolte, a former Business Development executive at Apple Music. The company helps independent artists unlock value from their recorded music by purchasing catalog rights including masters, publishing shares, and royalty streams. Duetti offers artists transparent cash deals without hidden terms or long-term obligations, providing upfront lump-sum payments that range from $10,000 to $7 million per transaction.
Unlike traditional catalog deals reserved for A-list artists, Duetti works with independent creators who earn at least $2,000 annually from their music rights. The company pairs these flexible deal structures with comprehensive catalog management and marketing support, including distribution, playlisting, sync placements, advertising, press, and fan activations. Since launching in 2022, Duetti has partnered with over 700 music creators across more than 30 countries. The company has secured over $435 million in total funding, enabling it to expand its financial offerings and scale its catalog management and marketing services for independent creators worldwide.
Challenge
In the fast-moving world of digital content, music travels through many creative workflows, from distribution platforms to influencer campaigns to brand marketing, often across many years and multiple owners. When Duetti acquires or partners on catalog assets, part of the work is understanding what the music is worth today, where it has already appeared, and how it has previously been licensed.
This created a unique set of challenges:
Uses in advertising may predate Duetti's purchase of the IP
Past agreements were not always centralized, clearly documented, nor easy to verify
Duetti often lacked contact information for licensees, making it difficult to reach out and initiate licensing conversations
Duetti needed a way to monitor historical licensing activity, prioritize the uses that represented partnership opportunities, and open conversations with licensees that led to clear and fair licensing outcomes.
Solution
That's when Duetti partnered with Third Chair to design a repeatable system for bringing licensees into their ecosystem.
The integration process began with Third Chair's catalog import feature, which allowed Duetti to import and monitor all of their recordings using a CSV of their Spotify IDs. This gave Duetti comprehensive visibility into their entire catalog from day one.
Using Third Chair's monitoring, Duetti was able to identify key licensees that they were previously unaware of. The platform surfaced uses across social and digital campaigns, enabling Duetti and Third Chair to discuss strategy for engaging each licensee based on the specific context of use and potential value.
With Third Chair's outreach capabilities, Duetti was able to connect with the appropriate people at each organization to start negotiation discussions. This eliminated the challenge of finding contact information and ensured conversations started with the right decision-makers.
Through this integrated approach, Duetti was able to:
Monitor where IP appears across social and digital campaigns
Validate whether uses require licensing and prioritize the best opportunities to grow Duetti's business
Build relationships with advertisers to secure fair licensing outcomes
Result
After working with Third Chair, Duetti established a scalable system for identifying licensing opportunities and engaging with licensees across their catalog. The partnership enabled Duetti to:
Identify 1,200 licensing opportunities across social and digital campaigns where their IP was being used
Achieve productive discussions with licensees, enabling Duetti to initiate meaningful conversations about licensing agreements
Build a repeatable workflow for monitoring historical uses, validating licensing requirements, and connecting with advertisers and brands
This system allowed Duetti to transform previously untracked uses into structured licensing opportunities, creating a new revenue stream while ensuring their artists' work was properly licensed and compensated.
"Based on my experience with similar companies, Third Chair's ability to quickly identify uses of Duetti's music is unmatched. We also greatly appreciate its attentive staff and their prompt responses to our questions and concerns."
Mitch Zyserman
Counsel, Duetti
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