Key Metrics
100x
increase in licensing revenue
500+
unlicensed uses identified
Executive Summary
When Amber Lowe’s audio went viral on TikTok in mid-2024, it quickly became one of the platform’s most recognizable trends, used by celebrities, influencers, and major brands alike. What began as a creative breakthrough soon revealed a serious problem: advertisers were using her audio in paid campaigns without securing proper licenses.
Within months of partnering with Third Chair, Amber transformed widespread unauthorized use into a structured licensing program, resulting in a 100× increase in licensing revenue and a scalable system for ongoing enforcement.
Introduction
Amber Lowe is a photographer, UGC creator, and lifestyle blogger based in Birmingham, United Kingdom. Through her brand Capture This Content, she works with hotels, restaurants, and wedding planners, while also building a significant presence on social media through highly shareable short-form content.
Amber is particularly known for creating viral audio hooks, such as “I just needed a holiday” and “Oh, I wasn’t sad, I just needed a little bit of this”, which have been used by hundreds of thousands of creators across TikTok.
Challenge
In July 2024, Amber released a TikTok audio titled “Oh, I wasn’t sad, I just needed a…”. The sound quickly went viral, ultimately being used more than 80,000 times. It caught the attention of celebrities including Kylie Jenner and Ashley Tisdale, and soon after, major advertisers began using the audio in commercial campaigns.
While some brands properly licensed the audio, many did not. Amber understood her intellectual property had real commercial value, but enforcing those rights at scale proved difficult.
The challenges were clear:
No visibility into where or how her IP was being used
No legal nor licensing infrastructure to pursue claims or negotiate payments
Significant lost revenue from brands that should have paid for the right to use her work
What should have been a moment of career momentum instead became an operational and legal burden.
Solution
Amber partnered with Third Chair to help monitor, address, and monetize unauthorized commercial use of her audio.
Using Third Chair’s platform and legal network, Amber was able to:
Monitor social platforms and detect hundreds of brand uses of her audio
Prioritize high-value licensing opportunities from larger advertisers
Escalate matters to Third Chair’s network of experienced attorneys to monetize her copyrights.
Third Chair and the legal network provided the infrastructure and expertise needed to turn ad-hoc enforcement into a repeatable, scalable process.
Result
After several months of working together, Third Chair helped Amber Lowe:
Identify more than 500 unlicensed commercial uses
Increase licensing revenue by more than 100×
Establish a scalable system for ongoing enforcement and recurring revenue recovery
“Before partnering with Third Chair, I felt powerless to recover the money I was owed from large corporations. Third Chair helped me achieve a fair outcome, and I look forward to continuing our partnership on future projects.”
Amber Lowe
Capture This Content
Previous
Next
