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How The Administration MP Identified 1000+ Unauthorized Commercial Uses from 500+ Businesses

Key Metrics

1000+

unauthorized commercial uses identified

1000+

unauthorized commercial uses identified

500+

brands flagged, including Fortune 500 advertisers

500+

brands flagged, including Fortune 500 advertisers

Executive Summary

The Administration MP, representing over 1,500 songwriters, faced a challenge: widespread unlicensed use of their clients' music by brands on TikTok and Instagram. Using Third Chair, they transformed passive infringement into active licensing outcomes, recovering significant revenue. This case study demonstrates how music publishers can effectively enforce rights and generate revenue at scale.

Introduction

The Administration MP is a powerhouse music publisher representing over 1,500 songwriters and composers. Their clients' music significantly impacts culture across TikTok and Instagram, being featured in over 8 million videos. This widespread use also led to numerous instances of brands using the music in their advertising without proper licensing.

"Third Chair gives us the ability to protect our clients at scale."

Challenge

Using Third Chair, The Administration MP found they’ve been featured in over 8 million TikTok and Instagram videos. Many of these include brand advertising, often without proper licensing. Tracking and addressing each infringement was time-consuming, uncertain, and frustrating. The key challenges included:

Identifying numerous unauthorized commercial uses.
Dealing with a high volume of infringements across platforms.
Ensuring fair compensation for their songwriters.

Solution

With Third Chair platform, The Administration MP:

Identified hundreds of commercial uses of their music.
Prioritized high-value opportunities, focusing on major brands.
Efficiently recovered revenue owed to their songwriters.

Results

Within weeks, The Administration MP was able to turn social media advertising from uncertain whack-a-mole into a dependable revenue stream. Third Chair provided the tools to recover revenue at scale and effectively protect their clients' rights.

Testimonial

"Third Chair is filling an incredible gap in the industry for protecting and monetizing our client's composition copyrights, helping us monetize opportunities we didn't know even existed."

— Joshua Leopold, The Administration MP

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