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How New 11 Records Recovered $50k+ from Unauthorized Brand Use on Social Media

Key Metrics

100+

unauthorized commercial uses identified

100+

unauthorized commercial uses identified

>$50,000

revenue recovered

>$50,000

revenue recovered

Executive Summary

When New 11 Records noticed their artists’ tracks were being used in brand campaigns without proper licensing, they knew they were missing out on serious revenue. With no in-house legal team and limited time to chase down unlicensed uses, they turned to Third Chair. In just a few months, Third Chair identified over 100 brand uses and helped recover >$50k in licensing fees—turning passive losses into proactive income.

Introduction

New 11 Records is an independent label built for the digital age. Known for championing rising artists across hip-hop, electronic, and alt-pop, their music has been featured in viral TikToks, influencer content, and brand campaigns.

While the label regularly licenses music to brands directly, they had no system in place to detect or enforce unauthorized use at scale. Valuable revenue was slipping through the cracks.

Challenge

As New 11 Records started spreading across social media they noticed a pattern: brand after brand was using their catalog on social media—with no license and no payout. But without a full-time legal team or tools to monitor these platforms, the label was stuck.

Key issues:

No visibility into where and how their music was used
Limited bandwidth to chase down unauthorized uses
Lost revenue from brands that should’ve licensed properly

Solution

Third Chair stepped in with a tech-powered solution. By combining AI detection with legal automation, Third Chair helped New 11:

Identify 100+ unauthorized brand uses across social media platforms
Prioritize high-value claims for outreach
Scale out legal notices and negotiate licensing fees
Recover revenue with zero lift from the internal team

Results

In just a few months, Third Chair delivered real financial results:

>$50,000 in recovered licensing fees
A clear enforcement system going forward
Peace of mind for artists and label staff

And with more potential claims still under review, this early success is just the start of a long-term revenue stream for New 11 Records.

Testimonial

"Third Chair made it possible for us to collect money we didn’t have time to chase. Their team turned passive exposure into real income for our artists—without draining our time or energy."

— New 11 Records

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