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How Amber Lowe Monetized 400+ Brand Uses of a Viral TikTok Audio

Key Metrics

400+

unauthorized commercial uses identified

400+

unauthorized commercial uses identified

>$500k

potential revenue identified

>$500k

potential revenue identified

3000%

increase in licensing revenue

3000%

increase in licensing revenue

Executive Summary

When Amber Lowe’s viral TikTok audio was used by 400+ brands—including Fortune 500 companies—without permission, she faced a choice: let thousands in revenue slip away or fight back.This case study reveals how creators can turn IP protection from a headache into a profit center.

Introduction

Amber Lowe (@eats.travels, @ambermaylowe) is a UK-based UGC content creator with over three years of experience crafting engaging, high-quality content for brands. Her specialty? Creating relatable and viral TikTok audios—used by over 250,000 TikTok and Instagram creators worldwide.

“My audios are my livelihood—but tracking misuse felt impossible”

Challenge

In July 2024, Amber released a TikTok audio—"Oh, I wasn’t sad, I just needed a..."—which quickly became a viral sensation. Used over 64,000 times, the trend caught the attention of celebrities like Kylie Jenner and Ashley Tisdale. Soon, major advertisers like Singapore Airlines and Taco Bell began leveraging the trend in their marketing campaigns.

Amber knew her intellectual property (IP) had real value—brands should have sought her authorization before using it commercially. While some companies paid for proper licensing, many did not.

The challenges were clear:

Tracking down all unauthorized commercial uses
Prioritizing the uses that would drive the most revenue
Collecting via scaled notices and streamlined negotiations

Solution

Enter Third Chair—an end-to-end service that helps creators monetize unauthorized IP usage and recover lost revenue.

Working with Third Chair, Amber was able to:

Monitor social platforms to identify 400+ advertisers using her audio without a license.
Prioritize high-value opportunities, focusing on large brands.
Collect licensing revenue via scaled notices and streamlined negotiations.

Results

Within a few months, Third Chair successfully converted unauthorized use into real money in her pocket, a 2000% increase from what she previously earned for licensing her audios. Over the next six months, she expects to make progress towards recovering revenue across the 400+ brand uses identified by Third Chair.

Testimonial

"Before Third Chair, I felt powerless to collect the money I was owed from big corporations. Third Chair helped me secure a fair outcome, and I couldn’t be more excited to partner with them on future projects!"

- Amber Lowe

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